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Simple and Practical Resources to Help Small Businesses Survive the Rest of the Pandemic

Making meaningful connections was made more difficult by the global coronavirus pandemic. The same is true for helping your small business thrive or even survive. If you are looking for ways to boost your business as we continue to emerge from the pandemic, these top tips may help:

Find Easy Ways to Cut Costs

Lowering your operating costs is a smart move, whether you’re still in recovery mode or looking to strive for your pre-pandemic goals. Here are some low-stress suggestions to do so:

  • If you’re a COVIDpreneur, set up an LLC for your small business, which comes with a lot of tax perks.

  • Also, make sure you’re taking advantage of some often-missed tax deductions.

  • If possible, find productive ways to allow your employees to work remotely — with remote work, you could save up to $11K per year, per employee.

  • Instead of leasing office space, work from a coworking space like Toast and Jam Community.

  • Use a Recruiter to find new talent.

Become a Master of Marketing

Let your customers know what you’re up to. Put these marketing tips to work to get the word out about your latest offerings:

  • Working with proven marketing consultants will certainly help.

  • The most effective and cost-effective marketing tool you can use is social media.

  • Find ways to save on your digital marketing efforts. For example, you can use an online banner generator to add attractive banners to your website and social media pages.

Consider Delivery or Curbside Pickup

The key to getting customers to shop with your business is to make doing so convenient. If you haven’t already, consider adding these extra services:

This has been such a tough time, but small businesses everywhere are beginning to see the light at the end of the pandemic tunnel. Until things are fully back to normal, you can try using the practical and proven tips above to help your business. Remember to focus on nurturing connections with your existing customers and building new ones along the way.

By Patrick Young,

Photo Credit: Rawpixel

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